is a creative director and self-taught photographer based in London and working internationally.
Combining a particular eye for the aesthetic with the ability to conceive, further and execute creative objectives for complex, large-scale projects, she works independently as an immersive events producer, creative consultant and content curator.
Eftihia also thrives at developing concepts; scouting locations and talent; visual aesthetics; research; connecting the dots; connecting people, and travelling.
A core member of site-specific events company Secret Cinema since 2011, she currently develops their first production in New York.
Eftihia studied Theatre and Dramaturgy in Greece, Filmmaking at the Academy of the Performing Arts in Prague (FAMU), and completed a Masters in Film Aesthetics at Oxford University.